In March of 2010, I predict that FB will be first, Twitter second, and MySpace third, as oppossed to the current rankings of MySpace, FB, and then Twitter. Twitter will grow exponentially as users carve out communites and ways to reach them (i.e. Iran and Twitter). I believe that FB's rates will level, Twitter's will peak, and MySpace will drop.
All in all, as new technologies develop, social networking will continue to grow as more users learn the best ways to utilize various sites and networks.
Monday, August 3, 2009
What is next?
My next step in social networking will be to Linked In. I have come back to school and am more than ready to re-enter the professional world and feel that Linked In would be a good place to begin. Through my laptop, I communicate with professors and complete assignments, although I will add that I only created a FB account because of this class.
In talking with other students, namely 2 who are students in WVU's School of Journalism, they are concerned about what their teachers are able to see, and therefor judge them. Also, they feel that eCampus is more than sufficient as a virtual learning platform and that sites away from the platform add more time to out-of-class work. I personally can attest to this, as I wasted so much valuable time of not doing work because I was confused as to where to find my course content: Google, MIX, and FB did not provide answers. I felt like a jerk when I was told that it was on eCampus.
In talking with other students, namely 2 who are students in WVU's School of Journalism, they are concerned about what their teachers are able to see, and therefor judge them. Also, they feel that eCampus is more than sufficient as a virtual learning platform and that sites away from the platform add more time to out-of-class work. I personally can attest to this, as I wasted so much valuable time of not doing work because I was confused as to where to find my course content: Google, MIX, and FB did not provide answers. I felt like a jerk when I was told that it was on eCampus.
Captology
Captology is the use of computers as a way to persuade users into things by behavior, motivation, usage, and language. I have never once been persuaded to post a status updat on FB, but I do find it amusing that I can catch up on the past 6 months of someone's life simply by looking at their FB posts, SMU's, photos, and info.
FB motivates users to update their statis by asking the user what they are doing, and then providing a box that can hold 140 characters to explain. According to Allen, strong persuasive techniques are tunelling and surveillance. People have a high chance of responding if there is a prompt to do so. On a weak note, FB tailors users to eachother as a way to generate SMU's.
Definitions:
Surveillance: An alarm goes off to the FB engineers that makes them act quickly to get you to update your facebook status.
Tunneling: Trying to get a person to comply easier by only giving them one question to answer.
Conditioning: FB uses scheduled reinforcement to remind users to change their statuses or face the punishment of the looming question.
Tailoring: Using algorithms, relevant updates are posted for you to see current contacts and their statuses.
FB motivates users to update their statis by asking the user what they are doing, and then providing a box that can hold 140 characters to explain. According to Allen, strong persuasive techniques are tunelling and surveillance. People have a high chance of responding if there is a prompt to do so. On a weak note, FB tailors users to eachother as a way to generate SMU's.
Definitions:
Surveillance: An alarm goes off to the FB engineers that makes them act quickly to get you to update your facebook status.
Tunneling: Trying to get a person to comply easier by only giving them one question to answer.
Conditioning: FB uses scheduled reinforcement to remind users to change their statuses or face the punishment of the looming question.
Tailoring: Using algorithms, relevant updates are posted for you to see current contacts and their statuses.
Here Comes the Judge! Part II
1. Student sues university for dismissing her from an educational program because she, against the direction of her supervisors, advertised her social networking page to her students. On the page she posted photos of herself in an intoxicated state and she made disparaging remarks about her cooperating teacher. Does the student have recourse against the university for dismissal? Should the student be re-instated? Why or why not?
Judgement: No recourse for the student. Academia can be a harsh and binding world, but it is necessary for the research that stems from this discipline. It seems as if she is a TA. If this is the case, than she should be professional and dignified when representing an academic department. This behavior of blogging about teachers and of her intoxicated in pictures makes both her and the department look bad. Even though the her removal from the program was harsh, it was probably done to make an example of her.
2. The school elected to non-renew a teacher’s contract because the male teacher, who had a social networking profile that included photos of naked men, engaged in non-school related conversations with his students via the profile. After being advised to discontinue the practice, the teacher deactivated the profile and substituted an essentially similar one. The teacher sued for violations of his first amendment rights of speech and association. Did the teacher prevail in his suit? Why or why not?
Judgement: No recourse. The teacher went against what the school wanted of him. By creating a similar profile, he has undermined the school. Also, he is a liabilty to the school because some young and possible homosexual students could reach out to him the wrong way. I feel that the First Amendeent gives him freedom to talk to whomever he wants to, but if they are underage and are his students, than he should be respectful of his position as a teacher and discontinue online communication outside of school.
3. A student disciplined for creating a parody site of the high school principal on a social networking site sued the school and the administrators as individuals for violating the student’s first amendment rights. The student had created the site on his own away from school, but used the principal’s photo from the school’s web page. Who do you sympathize with the student or the principal? Why?
Judgement: No recourse for the student. First of all, the photo of the principal is property of the school/website. Even though the kid was having fun, he pulled the school and a man who represents the school into the picture. Depending upon the parody, this could be taken as defamation of character to the principal. The kid probably thought he was col and funny for this, but he should be punished and made an example of to other students.
Judgement: No recourse for the student. Academia can be a harsh and binding world, but it is necessary for the research that stems from this discipline. It seems as if she is a TA. If this is the case, than she should be professional and dignified when representing an academic department. This behavior of blogging about teachers and of her intoxicated in pictures makes both her and the department look bad. Even though the her removal from the program was harsh, it was probably done to make an example of her.
2. The school elected to non-renew a teacher’s contract because the male teacher, who had a social networking profile that included photos of naked men, engaged in non-school related conversations with his students via the profile. After being advised to discontinue the practice, the teacher deactivated the profile and substituted an essentially similar one. The teacher sued for violations of his first amendment rights of speech and association. Did the teacher prevail in his suit? Why or why not?
Judgement: No recourse. The teacher went against what the school wanted of him. By creating a similar profile, he has undermined the school. Also, he is a liabilty to the school because some young and possible homosexual students could reach out to him the wrong way. I feel that the First Amendeent gives him freedom to talk to whomever he wants to, but if they are underage and are his students, than he should be respectful of his position as a teacher and discontinue online communication outside of school.
3. A student disciplined for creating a parody site of the high school principal on a social networking site sued the school and the administrators as individuals for violating the student’s first amendment rights. The student had created the site on his own away from school, but used the principal’s photo from the school’s web page. Who do you sympathize with the student or the principal? Why?
Judgement: No recourse for the student. First of all, the photo of the principal is property of the school/website. Even though the kid was having fun, he pulled the school and a man who represents the school into the picture. Depending upon the parody, this could be taken as defamation of character to the principal. The kid probably thought he was col and funny for this, but he should be punished and made an example of to other students.
Here comes the Judge! 1-3
Please react to each scenario in a blog post in which you 1) render your judgment and 2) rational for your judgment. Include advise for avoiding such grievances in the future.
1. Middle school students posted a social networking profile of the school principal indicating he was a pedophile and sex addict. Can the school punish the student although the student created the site at home? How does the first amendment protect the student? Does it protect the student?
My judgement is that the student should be punished by way of suspension, or even expulsion depending on how many people in the community have viewed the profile. The First Amendment is about the freedom of speech, and the student is showed a defamation of character toward the principal. The student has showed the characteristic of libel, which is written derogatory statements. The First amendment could protect the student to some extent but to use libel against a principal could result in the principal being placed on leave or even terminated from his job.
2. A female vice-principal sued students and parents claiming intentional infliction of emotional distress, conspiracy, defamation, libel, and negligence when the students posted a fake social networking profile that displayed her name and photo along with explicit, graphic sexual content. Was the vice-principals' suit successful? Why or why not?
Judgement: Yes, her suit could be successful IF in fact she can prove the falisity of the info and photos, i.e. libel. If she can prove conspiracy to end her career, than the suit would also be successful. If both of these are successful, than she could possibly sue for distress. If none of these can be proven, than the First amendment will protect the students.
3. A middle school student creates a vulgarity-laced social network tirade against her former principal. The principal sues for harassment. Is the principal successful in her suit?
Judgement: No, the principal is not successful because the tirade could be labeled as libel, not harassment. Harassment refers to a threat. If the vice principal was not threatened, than the First Amendment would protect the former student.
1. Middle school students posted a social networking profile of the school principal indicating he was a pedophile and sex addict. Can the school punish the student although the student created the site at home? How does the first amendment protect the student? Does it protect the student?
My judgement is that the student should be punished by way of suspension, or even expulsion depending on how many people in the community have viewed the profile. The First Amendment is about the freedom of speech, and the student is showed a defamation of character toward the principal. The student has showed the characteristic of libel, which is written derogatory statements. The First amendment could protect the student to some extent but to use libel against a principal could result in the principal being placed on leave or even terminated from his job.
2. A female vice-principal sued students and parents claiming intentional infliction of emotional distress, conspiracy, defamation, libel, and negligence when the students posted a fake social networking profile that displayed her name and photo along with explicit, graphic sexual content. Was the vice-principals' suit successful? Why or why not?
Judgement: Yes, her suit could be successful IF in fact she can prove the falisity of the info and photos, i.e. libel. If she can prove conspiracy to end her career, than the suit would also be successful. If both of these are successful, than she could possibly sue for distress. If none of these can be proven, than the First amendment will protect the students.
3. A middle school student creates a vulgarity-laced social network tirade against her former principal. The principal sues for harassment. Is the principal successful in her suit?
Judgement: No, the principal is not successful because the tirade could be labeled as libel, not harassment. Harassment refers to a threat. If the vice principal was not threatened, than the First Amendment would protect the former student.
Online Identity: Pt. 4
Legal stuff: What is libel? What is slander? How do they differ? Do employers have recourse against an employee for their online comments? Why or why not? Do employees have recourse against the employer for wrongful termination for online comments about their employer?
Libel is for written words and slander is for spoken words, is the communication of a statement that makes a claim, expressly stated or implied to be factual, that may negatively affect a business, person, or organization. I feel that employers may have recourse if the company, employer, or another employee is named online by a company employee. This is bad press for the company! Recourse could be given by way of an official reprimand, warning, meeting with management, or public apology.
If an employee can show that the post was ambiguous, than yes, an empoyee should be able to take recourse. In the event that this cannot be proven, I believe that the employee should be warned or terminated depending upon the severity of the comment.
Libel is for written words and slander is for spoken words, is the communication of a statement that makes a claim, expressly stated or implied to be factual, that may negatively affect a business, person, or organization. I feel that employers may have recourse if the company, employer, or another employee is named online by a company employee. This is bad press for the company! Recourse could be given by way of an official reprimand, warning, meeting with management, or public apology.
If an employee can show that the post was ambiguous, than yes, an empoyee should be able to take recourse. In the event that this cannot be proven, I believe that the employee should be warned or terminated depending upon the severity of the comment.
FB Online Identity - Pt. 2
Why was the employee terminated in this case and do employers have the authority to limit your online activity? As a social media expert, what would you advise your company to do in order to prevent these types of issue?
The employee was terminated because she spoke openly about her work in what was viewed by her employer as a negative comment. As a media expert, I would talk to my employees about the company's reputation and that as employees of the company, we should maintain a positive image and morale. Depending upon the work of the company, I would maybe draw up some kind of clause that would prevent my employees from publishing thoughts about their career.
The employee was terminated because she spoke openly about her work in what was viewed by her employer as a negative comment. As a media expert, I would talk to my employees about the company's reputation and that as employees of the company, we should maintain a positive image and morale. Depending upon the work of the company, I would maybe draw up some kind of clause that would prevent my employees from publishing thoughts about their career.
FB Online Identity - Work Life Pt. 1
What implications does Facebook have for your work life? Cite any specific examples of pre-employment, and employment related issues that your or an friend/acquaintances have experienced as a result of participation in social networking?
I have not had any FB related work issues. I do construction for a living and neither by boss or company owner are members of FB. In the past, I was a sales rep for a liquour distribution company and also worked for a headhunting agency. I have not seen or heard from anyone in either of these fields.
As far as friends go, their jobs highly benefit from social networking but do not rely on it. Because they are both in the lines of sales and promotions, FB helps them when properly targeted.
I have not had any FB related work issues. I do construction for a living and neither by boss or company owner are members of FB. In the past, I was a sales rep for a liquour distribution company and also worked for a headhunting agency. I have not seen or heard from anyone in either of these fields.
As far as friends go, their jobs highly benefit from social networking but do not rely on it. Because they are both in the lines of sales and promotions, FB helps them when properly targeted.
FB Trends in Friends
During my first week as a FB member, i had 13 friend requests in 4 days. In the month that I have been a member, I have 24 friends and I have denied 6 requests. Out of the 24 friends that I do have, 3 of them are friends of my parents, who are in their 60's. The rest are friends from high school and people that I have met through them. I have found that the rate in which people request my friendship has decreased dramatically.
I spoke to a few friends who have over 1,000 friends on FB, one of whom has been a student since 2003. I asked her if she knows each one personally and she said yes, minus the few who are friends by a romantic association of one of her friends. She has met 99% (so she says) personally and will not add anyone she does not know. She has never de-friended anyone but has been de-friended by an ex boyfriend, by which she was deepy offended. Katie, my friend, will be graduation in December and will be trimming down her friends list as she in concerned abour her online image.
Overall, my request manager is slow, not constant, as I keep my FB profile private, both online and in reality.
I spoke to a few friends who have over 1,000 friends on FB, one of whom has been a student since 2003. I asked her if she knows each one personally and she said yes, minus the few who are friends by a romantic association of one of her friends. She has met 99% (so she says) personally and will not add anyone she does not know. She has never de-friended anyone but has been de-friended by an ex boyfriend, by which she was deepy offended. Katie, my friend, will be graduation in December and will be trimming down her friends list as she in concerned abour her online image.
Overall, my request manager is slow, not constant, as I keep my FB profile private, both online and in reality.
FB: Relationship Manners
I believe that all Facebook manners are important because I am old enough to know better than to publicly air my business. When I joined FB for this class, I was amazed at how many friend requests that I received in the first week. It's crazy how the "People You May Know" tool actually finds the people that you know! I agree with the FB rules of etiquette, especially the embarassing photo rules and discretionary wall posts.
Because I am a Morgantown local, and the friends that I have on FB are all local, I like to keep my profile and information to the minimum - this isn't a class reunion!
Because I am a Morgantown local, and the friends that I have on FB are all local, I like to keep my profile and information to the minimum - this isn't a class reunion!
FB Friend or Foe: Background Information
Facebook's advent of technology into social networking has created a "critical mass" into society and over 200 million users. In February of 2004, Mark Zuckerburg founded TheFacebook, which was later incorporated simply as Facebook. Based off of a Harvard College networking concept, Zuckerburg created 4 convenient networking categories: city, workplace, school, and region.
Facebook generates revenue from advertising, mostly banner ads, which are exclusively from Microsoft. In 2007, Microsoft and Facebook, Inc. made a $240 million dollar deal. Gifts and referral marketing are the most recent ways of bringing in cash. "We are trying to provide the antidote for the consumer rebellion against interrruptive advertising," says Sheryl Sanders, Facebooks' chief operating officer and Zuckerburg's consigliere.
Engagment ads ask users to become fans of of products and companies, and invitation ads ask users to vote in some way or another about the brand. For each vote and fan-page addition, the company pays Facebook for this member participation.
Since its foundation, Facebook, Inc. has received over $600 million in financing. One of the first investors, Peter Thiel of PayPal, put $500k cash into this growing site. Accel Partners invested $12.7 million in venture capital; Greylock Partners $27.5 million; and most recently, Russia's Digital Sky Technologies invested $200 million for a 1.96% stake in the company. Digital Sky is not on the Board, but is working almost exclusively with Facebook on figuring out how to make money in its European market. (Note: It is a prominent Internet investor in Russia and Europe, where it owns stakes in Web companies that account for 70 percent of all page views on the Russian-speaking Internet, according to the firm. nytimes.com)
With this boom of technology came the definition of the law of information by Herbert Simon which staes, "The rapid growth of information causes scarcity of attention." Attention Economy is to create a marketplace where consumers are happy. It is an exchange of consumer's attention for a retailer's services. There are two keys, relevancy and privacy. Steve Gimor and Seth Goldstein have constructed Attention Trust. Property, economy, and transparency are three things that are a part of the Attention Economy. In the Orlando Business Journal, New Statistics say that Facebook beats out Myspace worldwide. Facebook has about three times the users and has about 1 billion chat messages everyday.
Facebook generates revenue from advertising, mostly banner ads, which are exclusively from Microsoft. In 2007, Microsoft and Facebook, Inc. made a $240 million dollar deal. Gifts and referral marketing are the most recent ways of bringing in cash. "We are trying to provide the antidote for the consumer rebellion against interrruptive advertising," says Sheryl Sanders, Facebooks' chief operating officer and Zuckerburg's consigliere.
Engagment ads ask users to become fans of of products and companies, and invitation ads ask users to vote in some way or another about the brand. For each vote and fan-page addition, the company pays Facebook for this member participation.
Since its foundation, Facebook, Inc. has received over $600 million in financing. One of the first investors, Peter Thiel of PayPal, put $500k cash into this growing site. Accel Partners invested $12.7 million in venture capital; Greylock Partners $27.5 million; and most recently, Russia's Digital Sky Technologies invested $200 million for a 1.96% stake in the company. Digital Sky is not on the Board, but is working almost exclusively with Facebook on figuring out how to make money in its European market. (Note: It is a prominent Internet investor in Russia and Europe, where it owns stakes in Web companies that account for 70 percent of all page views on the Russian-speaking Internet, according to the firm. nytimes.com)
With this boom of technology came the definition of the law of information by Herbert Simon which staes, "The rapid growth of information causes scarcity of attention." Attention Economy is to create a marketplace where consumers are happy. It is an exchange of consumer's attention for a retailer's services. There are two keys, relevancy and privacy. Steve Gimor and Seth Goldstein have constructed Attention Trust. Property, economy, and transparency are three things that are a part of the Attention Economy. In the Orlando Business Journal, New Statistics say that Facebook beats out Myspace worldwide. Facebook has about three times the users and has about 1 billion chat messages everyday.
Sunday, August 2, 2009
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